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Luckin Coffee: Digital Strategies, Governance, and Ethics (Simplified Chinese version) |
作者姓名:Yulin Fang; Ning Su; Yuqin Jiang; |
商品類型:Case (Pub Mat) | 商品編號:W28372 |
出版日期:2022/03/28 | 內容長度:16 頁 |
Designed as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operational efficiency. Merging online with offline channels, this digital start-up quickly grew into a formidable competitor for Starbucks Corporation in China and became a star in the technology industry. .....more
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Luckin Coffee: Digital Strategies, Governance, and Ethics |
作者姓名:Yulin Fang, Ning Su, Yuqin Jiang |
商品類型:Case (Pub Mat) | 商品編號:W24623 |
出版日期:2021/10/09 | 內容長度:17 頁 |
Designed as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operational efficiency. Merging online with offline channels, this digital start-up quickly grew into a formidable competitor for Starbucks Corporation in China and became a star in the technology industry. .....more
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Luckin Coffee: Digital Strategies, Governance, and Ethics - Teaching Note |
作者姓名:Yulin Fang, Ning Su, Yuqin Jiang |
商品類型: | 商品編號:W24624 |
出版日期:2021/10/09 | 內容長度:8 頁 |
Teaching note for product W24623.
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Volkswagen Group: Adapting in the Age of AI |
作者姓名:Ning Su; Yulin Fang; Duan Yang; |
| 商品編號:9B19E016 |
出版日期:2019/12/18 | 內容長度:10 頁 |
In 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), .....more
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Volkswagen Group: Adapting in the Age of AI - Teaching Note |
作者姓名:Ning Su; Yulin Fang; Duan Yang; |
| 商品編號:8B19E016 |
出版日期:2019/12/18 | 內容長度:6 頁 |
Teaching note for product 9B19E016.
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CTrip: Transformating Travel and Tourism - Teaching Note |
作者姓名:Ning Su; Yulin Fang; Meihui Li;Anna Fu; |
| 商品編號:8B18M155 |
出版日期:2019/09/04 | 內容長度:5 頁 |
Teaching note for product 9B18M155.
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Cathay Pacific: Navigating Digital Disruption |
作者姓名:Yulin Fang; Ning Su; Duan Yang; |
商品類型:Case (Pub Mat) | 商品編號:9B19E002 |
出版日期:2019/03/01 | 內容長度:18 頁 |
In 2017, Cathay Pacific Airways Limited (Cathay Pacific) began its largest transformation program in 20 years in response to business hardships the airline had been experiencing since 2016. The program used digital enablement and insight orientation to realign the company’s newly defined business focuses and to establish supporting pillars for further development. Information technology (IT) not only played a lead role in this corporate transformation, .....more
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Cathay Pacific: Navigating Digital Disruption - Teaching Note |
作者姓名:Yulin Fang; Ning Su; Duan Yang; |
| 商品編號:8B19E002 |
出版日期:2019/03/01 | 內容長度:7 頁 |
Teaching note for product 9B19E002.
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Ctrip: Transforming Travel and Tourism |
作者姓名:Ning Su; Yulin Fang; Meihui Li;Anna Fu; |
商品類型:Case (Pub Mat) | 商品編號:9B18M155 |
出版日期:2018/11/23 | 內容長度:12 頁 |
As a pioneer and leading competitor among China’s online travel-service providers, Ctrip.com International, Ltd. (Ctrip) had successfully integrated technology into China’s rapidly growing travel industry by 2017. The company’s platform provided a comprehensive set of travel services including hotel reservations, flight and train ticketing, vacation packages, business-travel management, and dining reservations. Praised in the industry as the exemplary .....more
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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms - Teaching Note |
作者姓名:Ning Su; Yulin Fang; Haibin Yang; Yukun Yang;Xin Qiu; |
商品類型: | 商品編號:8B15E015 |
出版日期:2015/09/02 | 內容長度:10 頁 |
Teaching note for product 9B15E015.
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